Facebook Announces Its Third Pillar “Graph Search” That Gives You Answers, Not Links Like Google

DREW OLANOFFJOSH CONSTINECOLLEEN TAYLORINGRID LUNDEN

Today at Facebook’s press event, Mark Zuckerberg, CEO of Facebook, announced its latest product, called Graph Search.

Two of the members of the Graph Search team,Lars Rasmussen and Tom Stocky, were very high up at Google, which is extremely important to note. Facebook is calling it a “Dream Team.”

Zuckerberg made it very clear that this is not web search, but completely different:

What’s more interesting than any of these things (that Facebook currently does) is giving people power and tools to take any cut of the graph that they want.

Zuckerberg explained the difference between web search and Graph Search. “Web search is designed to take any open-ended query and give you links that might have answers.” Linking things together based on things that you’re interested in is a “very hard technical problem,” according to Zuckerberg.

Graph Search is designed to take a precise query and give you an answer, rather than links that might provide the answer.” For example, you could ask Graph Search “Who are my friends that live in San Francisco?” Zuckerberg joked that a difference is “filters,” which grabbed a few chuckles

http://techcrunch.com/2013/01/15/facebook-announces-its-third-pillar-graph-search/